GuidesMetaIn EnglishUpdated Nov 11, 2026·2 min read
Meta Ad Library: how to use it and what it does not show
Meta's Ad Library is public and opens without logging in. It shows one ad at a time: when it started, where it runs and how many copies it has. It does not put the offer together, and it shows neither the funnel nor the price.
How to search
It takes four steps. The search lives at facebook.com/ads/library.
- 1Pick the countryAds change from one country to another.
- 2Pick “All ads”The other option shows only political ads.
- 3Search a word from the nicheA word the ad would say: “fasting”, “weight loss”, “devotional”.
- 4Filter to active and look at the oldestOpen the ads that have run the longest first.
How to read an ad, part by part
Every ad in the Library carries four things worth a look.
- 1Active and start dateThe ad has run since that date. It is the ad's date, not the offer's.
- 2Where it appearsFacebook, Instagram, Messenger, WhatsApp and Threads.
- 3How many ads use the same creativeWhen many ads use the same video and text, the advertiser is putting more budget behind it.
- 4The text and the linkThe first sentence is the hook. The button leads to the first page of the funnel.
What it does not show
The Library was made for transparency, not for people who study offers. It does not show:
how many days the offer has been running, only each ad's date; the versions of the same ad side by side; the page behind the ad, the funnel and the price; how much the advertiser spends; or what buyers say.
The Library shows the ad. UltraSpy shows the whole offer.
Everything the Library leaves out, we put together on one page.
| Library | UltraSpy | |
|---|---|---|
| The whole offer | ||
| Every ad of the offer together, from every page | one at a time | |
| Meta, Google and YouTube in the same list | Meta only | |
| How many days the offer has been running | only the ad's own date | |
| A score from 0 to 100, with the why | none | |
| Approved by our analysis; rising, solid or cooling | none | |
| The funnel, page by page | ||
| A screenshot of each page: quiz, VSL, sales page and checkout | only the link | |
| Everything in Portuguese, Spanish and English, with the original | none | |
| Gets past the cloaker and shows the real page | none | |
| Download the page and a prompt to recreate it | none | |
| The seller's WhatsApp conversation | none | |
| Videos and creatives | ||
| What each video says, as text, even the VSL | none | |
| Download videos and images | none | |
| Reactions, comments and views | none | |
| The numbers behind it | ||
| Site visits month by month, and which countries they come from | none | |
| Other offers and sites by the same owner | none | |
| Buyer reviews on Reclame Aqui | none | |
| After you find the offer | ||
| Monitor and see every new ad | none | |
| Ask your AI (ChatGPT, Claude) with UltraSpy's data | none | |
How to tell if an ad sells
Three signs you can see in the Library itself.
- 1Time runningNobody keeps an ad that loses money running for months.
- 2The same creative in many adsWhen a video sells, it gets copied to more audiences.
- 3New versions of the same textSellers test headlines and buttons without touching what works.
Real examples
Real offers that are running, read ad by ad.
- agemateOne scoop daily targets all 12 root causes of ageing for more energy, clarity, better sleep and mood.See the offer
- unleash your inner femme fataleDiscover the only reason he stopped texting you and what to do to make him pursue you again.See the offer
- reviveyournervesMelt away sciatic nerve pain naturally with a simple 5-second home reset.See the offer
Questions and answers
- Do I need an account to use the Ad Library?
- No. It is public and opens without logging in.
- Does the Library show how much an advertiser spends?
- Only for political and social-issue ads and, in the European Union, the reach. For other ads, no.
- Is the start date the offer's start date?
- No. It is that ad's date. The offer may have been running much longer with other ads.
- How do I download an ad's video?
- The Library has no download button. See the guide “How to download an ad's video”.
- Does the Library show the sales page and the price?
- It shows the ad's link, but not the path to the checkout or the price.
- How can I tell if an ad sells?
- Look for signs: a long time running, the same creative in many ads and new versions of the same text. See the guide “How to tell if an ad sells”.
- Can I see a competitor's ads?
- Yes. Search the page's name or a word from the ad and filter to active ads. The Library shows what is running, not how it performs.