GuidesMetaIn EnglishUpdated Nov 11, 2026·1 min read
What the Ad Library does not show
The Ad Library does not show how many days the offer has been running, the versions of the ad, the page behind it, the funnel, the price or the advertiser's spend.
What is missing
Left out: the offer's total time; the versions of the same ad; the page the button leads to and what comes after it; the price and checkout; the site's visits; what buyers say.
Why it is missing
The Library is the platform's transparency tool. Whoever studies offers has to put these pieces together alone, or use a tool that already does.
Questions and answers
- Does the Library show spend?
- Only for political and social-issue ads and, in the European Union, the reach.
- Can I see how long the offer has been running?
- No. It shows each ad's date. An offer has many, and the oldest may already be gone.